By accident I saw BlackBerry ads in Indonesia TV channels. I don't watch Indonesia TV channels that much, by the way. To me, these ads are way off the target. First, there is this ads about socialites using genuine BBs. The focus is on the genuine BBs. First of all, I don't think Indonesians buy BBs because of wanting to be the same as elite or socialites. It (maybe) used to be like that, but it is not like that. BBs are not the hottest things. Second, trying to convice us of genuine? Come on. You know us better than that :) Then, there's this ads about must using BB for accessing Facebook. Well, Facebook is still popular in Indonesia but many younger users are moving more towards twitter. (I've been saying this, but those decision makers at Facebook and RIM would not listen. Fine. It's their loss.) So, advertising more towards twitter as oppose to facebook is more logical. What should be done? Facebook was the only service to provide easy upload of photos, ...
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