Skip to main content

Posts

Showing posts with the label research center

Understanding Indonesian (cyber) Needs

I know that all markets are different, but Indonesian cyber market is quite unique. People outside Indonesia don't know that Indonesia is the biggest market of BlackBerry products. Or that we rank #3 in the number Facebook users. The most important thing is why? I believe the answer to this question is related to our culture. For example, we tend to talk not to write. When people have minutes of meeting in writing, we don't have one :) [no, I am not joking.] Perhaps, we are more youtube than wikipedia. Our lives are mostly entertainment, not a learning one. If Westerners get a bigger bandwidth, they will think of distance learning. But for us it is time for karaoke online or online games or online chat :) Do you know the main driver of BlackBerry success in Indonesia? It's because of women and facebook. That was the main, original, driver. Many Indonesian women bought Blackberry to chat with their friends through Facebook. And when I say, chat, it is really really intense...

Facebook in Indonesia - the need for IT research center in Indonesia

I was told that in terms of number of Facebook users, Indonesia is number 3 in the world - after USA and UK. [reference / url needed] Whoa! This is something that you cannot predict. I can assure you that this is true. In Indonesia, everybody (and his/her pets) perhaps has facebook account. Some even have more than one accounts. (One for each personality? ha ha ha.) The number of Facebook users in Indonesia exceeds the number of people in Singapore and Malaysia! Take that! Because of Facebook, many people buy BlackBerry (BB). Yes, you may want to check with RIM that the number of BlackBerry users in Indonesia is unbelievably large. I guess, we can safely say that facebook is a killer application for BlackBerry. At least, that is true in Indonesia. My point is that Indonesia is an important market for BlackBerry and Facebook. This is also true for Nokia. (Indonesia is perhaps the biggest market for Nokia smartphone, such as communicator!) Why Facebook and BlackBerry are popular in Indo...