I noticed that Path is gaining popularity in Indonesia at the expense of Facebook. The funny thing is, Path is not well known in the US. This just to show you that you'll never know why things happen in other parts of the world (in other culture).
Time and time again, I tried to encourage IT companies to put their foot in Indonesia. To smell the coffee here, as the saying goes. But these companies are locating elsewhere. The closest is Singapore. Heck. What are you doing? You won't get the cultural thing if you are not here.
You don't have to trust me. But don't go crying if your market share is declining in Indonesia.