Saturday, February 22, 2014

Buying WhatsApp Is The Right Thing To Do

Facebook surprised many people by buying WhatsApp. Some people questioned the move, but I think it is a good move. Here's why.

In Indonesia, BlackBerry and its BBM used to be the number one messaging platform for mobil users. Since there are more than 100 million mobile users in Indonesia, the market for mobile messaging is significant. BB captured the first market. At that time, it is the only available solution.

Then came WhatsApp. We embraced it right away. The reason is that we do not have to use BB devices to run the application. Remember that BB devices used to be expensive (but, people bought them for social status and lifestyles) and you have to use BB services. Not nice. That makes non-BB users addopted WhatsApp quickly.

Personally, I don't like messaging on my phones since I tend to get quite a number of messages. I leave that to my emails. (I receive 500 emails/day.) But, people are organizing many things with WhatsApp. I have no choice but to use WhatsApp. It's free and works on my cellphones. I have no reasons to say no (like I used to do with BB).

Facebook is also (still) the number one social media in Indonesia. Although it is gradually being replaced by twitter. Facebook (#1) + WhatsApp (#1). There you go. It's all good. (Another good move is actually for Twitter to by WhatsApp - and that will kill Facebook in Indonesia.)

Congratulations to Facebook and WhatsApp for the right move. I hope you guys provide good services for us here in Indonesia.

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